PFL Direct Mail Platform

We utilized PFL's Direct Mail Platform to facilitate drip direct mail campaigns to over 7,000 contacts linked through Salesforce Sales Cloud. This system was fully automated through interlocking triggers to send mail based on stages, dates, and status of the account in Salesforce.

We use PFL to automate our direct mail strategy. Before PFL, we spent a lot of man-hours managing lists and communicating with vendors. PFL helped us streamline things so that we our direct mail was triggered by Salesforce actions and used Salesforce data for dynamic content. I think it saved us a lot of time.

We use PFL to send swag to conference attendees and VIP customers of our platform. Individual account managers can request that their customers be sent items and kits at any time, provided they requisition the appropriate budget first. The gifts are intended to thank customers for their participation in events after the close of a sale, or to incentivize an executive meeting.

We use PFL to send customized packages, swag, and brochures to our customers. We have been using this platform for 3 years and have run into many problems. There is no way to see inventory on a product on the UI and you have to email them every time you want to make an order. The UI is very old and leads to lots of problems and you have to physically enter addresses of customers and pick sizes and the gift. Other competitors like Postal actually enable you to set a price range on a gift and give a link to customers to add their address. You can also laser in the customers logo alongside yours on demand on things like yetis and bottles etc. PFL is far behind the industry standard and their customer service is very slow.

I use PFL to send our customers mailer kits in order to start conversations or thank them for their time/business. Its a great way to reach out without the usual email/phone call, as its something new and different. Most customers like receiving something customized in the mail making them feel valued and unique. I love the ability to link this product with other tools such as Marketo and Salesforce. It makes data and results analysis and tracking super easy! Love the products we can include in the mailers from Yeti mugs to custom blankets. The PFL team is super helpful in creating the packaging design and kits and starting this process off for new PFL customers. Would recommend!

We utilize PFL Direct Mail Platform for our direct mail program to create multi-touch marketing campaigns. We have seen a significant increase in opportunity size and a decrease in days to close an opportunity when direct mail is part of the marketing solution. PFL Direct Mail Platform integrates right with our CRM making it a a streamlined process for our sales team. They make it quick and easy for everyone to use. On top of that the account team works to provide unique direct mail options at all different price points.

We use PFL's Direct Mail Platform to scale our direct mail outreach with our BDRs and AEs to create meaningful touchpoints with our customers while removing friction in enabling the field. This speeds up their outreach, increases opportunities, and buoys marketing's relationship with sales while improving their experience and saving them time.

PFL Direct Mail Platform is the only solution we recommend with our customers here at Salesforce. There are thousands of Marketing Cloud customers. Any that have a requirement to automate the delivery of print mail messages to businesses or homes will want to use PFL Direct Mail Platform. They are pre-integrated to Journey Builder and simplify the mapping of contact details directly into a print mail messages. We routinely show customers how this works, the ease of use and how it will it will simplify their marketing experience to send print mail messages home in a scalable, automated fashion.

I needed to provide a way to incentivize engagement from an ungated asset into our contactable database.

We use PFL Direct Mail Platform within Marketing Cloud to send out marketing material to consumers when they request it. This can include commercial and operational sends. Several times a year we update our materials and work with PFL Direct Mail Platform to verify our new Marketing Cloud builds. Our marketing materials can change and be updated within a small span of time during our busiest time of the year, and it's very straightforward when we need to go update everything in our MC journeys to accommodate this. We don't need to rebuild everything from scratch each time.

Our marketing department uses PFL for our direct mail programs. Before PFL, we dabbled with including direct mail in our campaigns, but it was a very manual, disjointed process, and we had zero visibility into the results of the campaigns. With PFL, the process is totally streamlined, from campaign conception to creating the physical kit to mailing, tracking, and, most importantly, integrating with Salesforce, allowing us to capture the results of our direct mail programs via campaigns.

We used this to track the success of a direct mailer we sent out to increase lead gen and meetings for our outside sales team. It was user-friendly and an intuitive platform.

We use PFL Hybrid Experience Platform across multiple different parts of the organization– Sales, Marketing, Customer Success, etc. We use the PFL Hybrid Experience Platform to incentivize meetings, create net new interest in Checkr, and even thank our existing customers. While PFL addresses some problems, in my experience the platform itself creates a number of additional problems, such as slowing down deadlines, tedious campaign setup, and a disjointed/disorganized communication back and forth (this could be streamlined with an intake form, a template, or even a library of templates to choose from when beginning a project.

We leverage PFL to assist us in automating direct mailing to patients after they have virtual appointments with our clinical pharmacists. We have integrated directly with PFL via our cloud-based software to send them PDFs at a specific point in our clinicians' workflow, at which point PFL prints & mails them daily on our behalf.

I utilized PFL Hybrid Experience Platform as a door opener gifting program to drive meetings with sales.

My company used PFL Hybrid Experience Platform as a main component in out client and employee swag distribution. We send our swag items to them in bulk for our sales team to send to clients in a quick and efficient way. We are also able to send the items to our offices for employee use. My company also uses PFL for our holiday swag items and they help provide new items for us to order while also using our suggestions.

We use PFL for direct printing and sales ordering of collateral and promotional items. This helps to centralize our sales material ordering and distribution freeing up marketing from managing the requests for materials when it is needed. In addition, it helps with executing direct mail campaigns.

We use it for sales materials and promo items. It allows us to easily send out materials across the country.

We've leveraged Hybrid Experience Platform at Insight for many different types of campaigns and lead generation. From helping webinar registrants get excited for their up-coming session with Popcorn and Coffee, to meeting-setters in a "do this, get this" scenario, to congratulating CIO's for having won a prestigious award in their region. We've found incredible value in the partnership with Hybrid Experience Platform. Not only do they consult with us and help us reach our demand gen and appointment setting goals, but they proactively bring new ideas to the table and work directly with our Marketo experts to ensure the API is working properly. If you're finding it harder to connect with prospects and existing customers via the "same old channels", definitely look at PFL to help. Merging the digital experience with the physical can be a massive game changer.

We use PFL [Tactile Marketing Automation] as a lead generation tool for our sales team. We work closely with sales to identify key targets, and then we deliver mailers via FedEx to open the door for our sales team when it comes to building up interest and pipeline. It's used jointly by sales and marketing to power the campaigns.

At Marketo, we used the TMA solution in coordination with SwagIQ. We built an ABM campaign around direct mail with massive success.